Affordable Montreal-based brand created by luxury marketing duo attracting global attention.
Atelier Watches, a Montreal-based design studio, is launching its newest gender-free watch collection called CANVAS. The sophisticated timepieces feature a blank canvas white face and stylish nylon and genuine leather strap options in a variety of colours.
Atelier Watches was co-founded in December 2016 by Creative Director Francis Guindon, renowned in the fashion industry for his chic, innovative marketing campaigns with Birks, M0851 and Quartz Co, and Senior Marketer Hugo Thibault, one of Canada’s top branding and celebrity PR powerhouses for brands including L’Oreal and Mackage.
“With our background in the luxury good business, we wanted to create a product that reflected us, our passion for Scandinavian designs and basic fashion,” said Francis Guindon, Co Founder of Atelier Watches. “The perfect complement to our primary careers, Atelier Watches has become a rewarding side hustle and creative outlet for us to share the inspiration we receive working alongside trend setters around the globe.”
“The minimalist and contemporary aesthetic of our watches is receiving global attention with orders flooding in from Canada and around the world, especially London, Sydney and California,” added Hugo Thibault, Co Founder of the brand. “In our first year the black strap timepieces were the most popular, but with our new CANVAS collection the khaki option is also starting to fly off the shelves. It’s been a rewarding experience to see our vision be recognized internationally, verifying our mantra that design simplicity matters.”
The Atelier Watches CANVAS unisex watch line is inspired by the beauty of a blank canvas and designed to attract the creative generation of individuals looking to extend their personality through their unique style. The watches are available in rose gold alloy or silver alloy combined with a white 40mm face. Leather bands and various colour straps including black, dark brown, camel, khaki and navy are available now to order. Nylon strap watches are available at $89 and leather bracelets at $109 with free shipping worldwide included. The brand designs the watches in Canada and manufactures them abroad with a 1-year warranty.
– The Team